Lidar Pioneer Cepton, Inc. (NASDAQ: CPTN) Bridges Technological Gaps to Advance Mass Market ADAS Adoption

  • Cepton unveiled its Vista(R)-X120 Plus earlier this year at CES 2023, one of the largest tech tradeshows this year, where it was named a CES 2023 innovation award honoree for next-generation lidar products
  • Vista(R)-X120 Plus features a wider field of view, software-definable regions of interest, and faster data transmission with a target price below $500, enabling high-volume production and faster mass-market adoption
  • Vista(R)-X120 Plus is smaller and lighter, allowing for seamless integration without significantly affecting vehicle design
  • Cepton collaborates with many global OEMS, and recently won the largest commercial lidar deployment contract in the tolling sector to date

Advanced Driver Assistance Systems (“ADAS”) make roads safer by using sensors, cameras, and other technology to control speed, monitor blind spots, prevent collisions, and automate emergency braking. While the technology has advanced rapidly in recent years, some challenges remain, including data integration from multiple systems, information processing power and speed, and sensor reliability and accuracy.

Cepton’s (NASDAQ: CPTN) latest automotive-grade lidar solution — the Vista(R)-X120 Plus — addresses those challenges and features improvements that set new standards for perception technology.

Integrated ADAS sensors must accurately and reliably detect objects in all weather and lighting conditions, and discern which objects are most important when making decisions. What makes Cepton’s lidar technology stand out is its ability to see things on the road that the driver may not. Even in low light conditions, Cepton’s lidar becomes an asset to driver safety. For example, the latest Vista Plus model bridges those critical technological gaps with a 30-degree wider field-of-view and a software-definable region of interest (“ROI”) that rotates the sensor 360 degrees to capture higher levels of environmental detail. Furthermore, the Vista(R)-X120 Plus transmits data 500% faster, enabling the system to quickly detect, analyze, and respond to the movement of vehicles, pedestrians, animals, and other moving objects.

The Vista(R)-X120 also offers a 50% reduction in height and a 20% reduction in overall size, allowing manufacturers to seamlessly integrate the technology without significantly affecting the vehicle’s design. In addition, the model’s target cost for high-volume production is below $500, enabling mass-market deployment for a larger range of vehicles at varying price points.

CPTN engages with all top 10 global automotive OEMs and collaborates with numerous worldwide partners to develop lidar solutions for an extensive range of applications. These include early-warning intrusion detection systems, crowd analytics solutions, free-flow e-tolling, and lidar technology for smart transportation infrastructure. Most recently, the company secured the largest commercial lidar deployment contract in the tolling sector to date, which involves the deployment of Cepton’s Sora series sensors on several major tollways in the Tri-State area and Northern California (

“We’re proud to announce our new contract win with one of the largest tolling system operators in the U.S. and contribute to the infrastructure rebuilding initiative,” said Dr. Jun Pei, Co-founder, and CEO of Cepton. “In addition to superior performance, our Sora lidars were designed using the same auto-grade building blocks that have been validated by OEMs through our flagship automotive lidar program, and are reliable, embeddable, scalable, and energy efficient, which are key advantages for tolling applications.”

Founded in 2016, Cepton commercializes high-performance, high-quality lidar solutions through engagements with multiple global partners, including all top 10 global automotive OEMs. The company is headquartered in San Jose, California, with a center of excellence facility in Troy, Michigan.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to CPTN are available in the company’s newsroom at

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