Flora Growth Corp. (NASDAQ: FLGC) Building Portfolio of Brands that Resonates with End Consumers as It Targets Margins and Profitability
Flora Growth is a global cannabis company building a connected, design-led collective of plant-based wellness and lifestyle brandsThe company’s portfolio of brands is designed to deliver the most compelling customer experiences in the worldThrough its M&A strategy, Flora Growth has brought on board brands like JustCBD, Vessel Brands Inc., Masaya, No Cap Hemp Co., and MambeFlora hopes to establish meaningful connections with consumers through these brands, which will enable it to increase its margins and profitability The cannabis industry has gone global, undergoing a sea change in commercialization, normalization, and liberalization. According to a report by New Frontier Data, this…