Expert opinions concerning autonomous vehicle (“AV”) safety are leaning in favor of using lidar (light detection and ranging) technologies in addition to HD cameras, a positive development for Cepton (NASDAQ: CPTN), a developer of lidar-based solutions that help enable Advanced Driver Assistance Systems (“ADAS”), AVs, smart cities, connected spaces, and smart industrial applications.
The safety of AVs and ADAS hinges on the ability of the vehicle’s system to sense surrounding objects. Both HD cameras and lidar have their benefits and drawbacks; however, lidar is coming out ahead as the technology advances and costs come down.
Industry experts like Volkswagen CEO Herbert Diess confirm the growing consensus that lidar is an essential solution (https://ibn.fm/QcNxs). According to Diess, Level 3 driving automation is safer with lidar because it offers redundant perception to 360-degree camera systems. Unlike HD cameras that only provide raw image data in 2D, lidar uses laser technology to determine an object’s exact distance and location. With this ability to detect large and small items at various distances, lidar systems can assign varying importance to objects depending on their proximity and size.
Cepton produces state-of-the-art, intelligent, lidar-based applications for AV, ADAS, and other markets, including solutions for smart cities, connected spaces, and smart industrial applications. CPTN’s technology enables seamless high-volume manufacturing in partnership with leading Tier-1s.
Cepton is leading the way in scaling up lidar for mass-market deployments. In addition to its significant ADAS lidar series production award with Koito on the General Motors business, Cepton has expanded its lidar use cases across smart infrastructure. “We thought ADAS in the near future would be the biggest market for lidar, and that’s why we focused all of our company efforts – whether it’s in technology invention or commercial development – into the ADAS industry,” said CPTN CEO and lidar pioneer Dr. Jun Pei in a recent interview with the Financial Times (https://ibn.fm/LRxu8).
Cepton is also engaged with the other top 10 global automotive OEMs with the aim of making lidar a standard safety feature in all vehicles. For example, Ford Motor Company published an article last year stating that Ford had engaged with CPTN since 2016 for research and development collaboration and small-scale deployments (https://ibn.fm/cPvFO). Working with the team at Ford, Cepton delivered custom lidar solutions that helped enable R&D on advanced ADAS features. In addition, Ford also deployed Cepton’s lidars in some of their smart city projects.
Cepton was established in 2016 by co-founders Dr. Jun Pei and Dr. Mark McCord. The company is headquartered in San Jose, California, with a presence in Germany, Canada, Japan, India, and China to serve a fast-growing customer base. With a dedicated team of researchers and scientists, Cepton aims to make its patented technology mainstream to enable scalable and intelligent 3D perception solutions across multiple major global markets.
For more information, visit the company’s website at www.Cepton.com.
NOTE TO INVESTORS: The latest news and updates relating to CPTN are available in the company’s newsroom at https://ibn.fm/CPTN
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